Segmenting Inbound Tourists Using Destination Image

Different tourists – different perceptions of different places: accounting for tourists’ perceptual heterogeneity in destination image measurement

We suggest that differences between tourists be evaluated as part of any destination image study. In doing so, one can avoid the potential pitfall of deriving one single destination image by averaging over individuals with possibly very different perceptions. A typology of destination image measurement approaches is presented that provides a framework for the evaluation of past destination imag...

Exploring the travel behaviors of inbound tourists to Hong Kong using geotagged photos

Insight into tourist travel behaviors is crucial for managers engaged in strategic planning and decision making to create a sustainable tourism industry. However, they continue to face significant challenges in fully capturing and understanding the behavior of international tourists. The challenges are primarily due to the inefficient data collection approaches currently in use. In this paper, ...

Effect of Historical Buildings Representation in Cyberspace in Creating Tourists’ Destination Image (Qualitative Study of Traditional Accommodations in Kashan)

Introduction: Understanding the representation components of the historical buildings in cyberspace and their impact on the mental image of the tourists is a significant fact in tourism recognition and management. A part of this subject is the impact of place representation on the destination image of the tourist. In this research, the destination is traditional accommodations that attract tour...

Construct the Destination Image Formation Model of Macao:the Case of Taiwan Tourists to Macao

The investigation based on the vigorous tourism industry and open up the gaming industry in the future to promote and construct the nation competition strength in Taiwan. Tourism destination image is an important factor which tourist chooses and plans their tourism schedule. But the concept of image includes inner psychology motivation, external environment factor or these two factors interacti...

Towards a Conceptual Framework for Tourists‟ Destination Knowledge and Loyalty